CBS's CSI: Doin' one for the Kids

I understand that cop dramas like Law and Order need to have convoluted plots. Nobody wants to watch an hour of television just to find out that the butler actually did do it. Hell, half of Criminal Intent's stories end up involving the NSA or some other such government agency. CBS' CSI has really pushed the cop drama to a new level though, with a plot involving Gary Sinise going into the virtual world Second Life to catch a computer program. The New York Times has already had a fun time going after the creators of CSI. I want to point out, specifically though, how funny it is that CBS is doing this to attract younger audiences, as if our attention spans are so cheaply bought. "Oh man, Murder She Wrote's got an IPhone featured in the next episode..."